Lego Mindstorms NXT Research

This is the first in a number of videos made to promote the Mindstorms NXT range and can be found on their website. I like the opening typography that congeals to form the robots outer structure, and the following close up frames build an aura that is soon destroyed once the shoddy footballing animation begins.

The advert is non specific to any age group or demographic and doesn't seem to promote any incentive to buying to product.