Jan Tschichold

Der Berufsphotograph 1938

Tschicold wrote "Die neue Typography" which is still considered by graphic designers to be quite an authority on layout and font design. Although this particular piece was produced in 1938 it still looks fresh as a daisy and wouldn't look out of place today.

Tschichold was part of the "Bauhaus" an arts academy based in Berlin - top notch groundbreaking designers, so threatening to the establishment the Nazi's shut it down 1933.

Note the heavy useage of negative space and san serif font, so so typical of the Bauhaus style. I also like the use of colour juxtaposed onto a black and white background. Really stands out for me, can't imagine the impact it must have had back in the 1930's.