Heavy use of negtive space creates maxium contrast while the white typography pops off the page. The type has been rotated 90 degrees, becomes an illustrative component that forms a relationship with the image of the white dress.
Shape of the figure is interesting, arms opened out forms an imaginary line from finger to tip of head where it will meet the opposing side to form an apex, creating one point in a five pointed star. At the centre of a five pointed star lies a pentagon, and a strong relationship with the golden section.
The underlying layout grid not only proportions the text and white type above, but also positions the type (also in white). What strikes the eye initially is the high contrast between the values of colour used, and good support from well spaced and placed type. Functional yet eyecatching.
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