Showreel 08, by Kevin Lamb

Showreel08 from Kevin on Vimeo.

I'm starting to think about the components that will make up this commercial, and what i liked in this showreel was the bit at the beginning with the truck being drawn schematically, and then rendered as part of the animation. Whilst looking extremely dynamic it has overtones of design and engineering.

My commercial will be split into different themes placed chronologically in the add, advertising the different aspects of the design process - Design, Build, Program and the last one i'm not so sure about. Was thinking along the lines of Compete/Create/Conquer(?) -essentially for it to do what ever it's supposed to do.